How we hit the date
Four months from first screen to the conference
Orange needed the app designed, built, tested, and launched before its 2024 conference. Engineers took part in design, and tickets were written while screens were still in Figma, so the build started with its requirements ready.
- 01
Pick a direction
We learned the existing app, then showed Orange three interpretations of the Lead Small brand across real screens. Orange chose the minimalist one, and it set the visual language for every screen after.
- 02
Design the system
We designed high-fidelity screens on a Figma design system with tokens for color, spacing, and size, so each layout moves cleanly between phone and tablet. Restyled Material components sat beside custom ones to save time, and a clickable prototype showed Orange the flow and animations before any code was written.
- 03
Map the real API
We built the platform behind Lead Small for Orange in 2017. Six years of changes had outpaced its API documentation, so we captured and inspected the app’s network traffic to map the API as it runs today.
- 04
Write the tickets during design
While design was underway, our product owner wrote the build tickets with acceptance criteria, design references, and links to the updated API docs. All 100+ screens went to engineering annotated with how each feature behaves.
- 05
Build in two-week sprints
Flutter development ran in two-week sprints with daily standups and design support throughout. The planned release was done early enough to add training features slated for later, and the app launched on time and on budget.